Founded in
July 2006, JSC Prime Fitness is a wholly-owned company of LC and the sole
fitness and spa centre chain in
Georgia.
Prime
Fitness owns a standalone building located in the middle of an elite
residential development in a prestigious neighbourhood of Vake in
Tbilisi. The fitness
centre in Vake district features the largest set of resistance and
cardiovascular training equipment in
Tbilisi,
produced by Nautilus and Stairmaster, free weights, spacious workout, fitness
and aerobics halls, personal fitness instructors, saunas, solaria and a
swimming pool. A part of the space is rented out to a medical centre and a
beauty salon.
Currently, Vake fitness
centre has over 600 recurring cardholders.
In 2008,
Prime Fitness opened another fitness centre, housed in the second floor of Gldani
Mega-Center (Gldani district – the largest neighbourhood of
Tbilisi with over 300,000 residents) atop of
an XL format outlet of JSC Populi. The fitness center occupies the total area
of 870 sq.m, rented from JSC SB Real Estate. The centre offers cardiovascular
training equipment, aerobic halls, massage rooms, sauna and a solarium.
Prime
Fitness won a
Tbilisi
Municipality privatisation auction for the Krtsanisi
Sports Complex (“KSC”), situated on an approximately 1.4 Ha land plot within
several minutes’ drive from downtown
Tbilisi.
The assets of the Tbilisi Tennis Club
(“TTC”), seven outdoor and four indoor tennis courts, situated on the KSC
premises were acquired as well.
Prime
Fitness intends to regularly host international tennis tournaments on the club
premises.
By 2010 Prime Fitness intends
to build a modern sports complex on the premises, comprising of a FINA-standard
swimming pool, spacious gym, versatile sports hall, spa facilities, etc.